SMART ADS SCANNING AND ANALYSING TOOL SMART TUVA

Media Monitoring – GE (Gender Sensitivity) is an automated advertising message analysis tool to assess gender sensitivity in the images and dialogue of the advertisement. Paste the ad link to be analyzed here to read the results.

GENERAL INTRODUCTION

An ad scanning and analysing tool is capable of identifying and analysing gender sensitivities in advertisements by combining with the first AI application in Vietnam.
. Three breakthrough technologies:

  1. Receive advertisements input from audio, image, video, text users

  2. Analysis ads automatically through AI trained system and quality controlled by gender experts to recognize signs of gender sensitivity
  3. Export gender sensitivity assessment reports, produce periodical statistics based on advertising data and gender sensitivity indicators improvement in the market.

SMART TUVA - 3 BREAKTHROUGH TECHNOLOGIES

SMART TUVA is a tool with the application of artificial intelligence and today’s leading technologies combined with the award-winning public development unit of AI in Marketing – UNIKON. This tool is a combination of technology and rigorous content and quality control from experts and collects opinions from users, continuously evaluating and learning to optimize the scanner, thereby providing produce high-precision analytical reports.

The most advanced technological core of artificial intelligence and automation

  • Optimizing image, audio, text recognition function 
  • Recognize and process images
  • Recognize and process audioRecognize and process video
  • Synthesize reports automatically after processing input data

AI Lenses are filters that analyze advertisement in many ways

  • The filter is developed with a variety of topics, localized and continuously updated to detect sound/image/text elements included clear or hidden grits related to gender, discrimination, inequaltiy. 

  • The system is built, checked, evaluated continuously by experts on gender, social organizations (for example, CARE International) and continues to be trained to increase the effectiveness of analytical evaluation. 

Operate based on AI, big data and user-generated

  • Gender experts provide a framework for evaluating and training the system that will remember and automatically operate through machine learning and deep learning.

  • The tool is open for everyone to rate and feedback after using 

  • The system will synthesize the feedback, continue to be evaluated and trained to upgrade by experts. 

3 MODE OF OPERATION

SMART TUVA

ANALYSE IMAGE

Analytical interface for media/advertising contents in the form of image, various types of advertising such as poster, banner, image, TVC, video
Step 1: Get background data: output after AI tool automatically scans images

  • Locate people and objects in the frame

  • Percentage of the specified subject in the frame

  • Character’s emotional tendencies in the frame

  • Character’s gestures in the frame

Step 2: Process data after applying AI lenses on gender

  • Get background data

    • Number of sentences – words

    • Emotional tendencies of information (neutral, positive, negative)

  • Process analysed data after applying AI lenses on gender

    • Images/actions showing domestic roles associated with male/female subjects

    • Images/actions showing personality traits associated with male/female subjects

    • Images/actions/scenes showing occupations, jobs associated with male/female subjects

OUTPUT REPORT

Rate on a 10-point scale the gender-sensitive level of the ad

MEANING & PRACTICAL APPLICATION

  • Contributing to construct society, promote gender equality
Help every user have a more comprehensive view, better understand the current advertising market, and jointly raise awareness and knowledge to recognize “dirty” or gender-insensitive advertisements so that it encourages everyone to join hands to build a more civilized and empathetic society..
  • An effective assistant for brands and creators, gender activists
Join hands to create an equal, inclusive and progressive media – advertising environment in Vietnam